Titled “An Expert Glimpse of TV in 2011 and Beyond”, the forum will occur on Monday, September 13th, from 11:30am and 1:00pm at the RAI Convention Centre in Amsterdam.
MPEGIF, which recently merged with the Internet Streaming Media Alliance (ISMA), is proud to continue the long running, successful Master Class series well known from NAB, IBC and CES in previous years, bringing together an exceptional mélange of industry experts and leaders engaged in next generation digital television, multimedia and video entertainment.
The challenges facing the television/video industry today can be daunting. For many years, competition for subscribers revolved around content, while the network architecture remained relatively stable. More recently, Video on Demand, High Definition, Start Over and other time shifted applications have been widely deployed. This has now been joined by the “TV Everywhere” concept and, of course Over The Top (OTT) Television. In addition 3D is today trying to leap from the theatre into the living room. Every year there is something new to contemplate and for which to potentially plan. Over the years, the MPEG Industry Forum has worked aggressively to bring clarity to the industry’s vision of the future and to advocate for the adoption of standards that accelerate that clarity. This year at IBC the task has become more important than ever as new technologies create new opportunities to make (or lose) money. The 2010 Master Class at IBC is focused around the two areas mentioned in the title, and will bring technologists and leading executives from operators and content owners around the world to discuss these new opportunities and to share their experience and perspectives. Speakers and panellists include:
- David Wood – Deputy Director, EBU
- Torkel Thoresen, Chief Technologist of Broadcast Technologies, Telenor Satellite Broadcasting
- Toby Russell – CEO, 3Vision
- Benjamin Schwarz – Founder, CTO Innovation Consulting
- Prof. Dr. h. c. Sebastian Moeritz - President, MPEGIF/CEO, dicas
- David Price – Vice President, MPEGIF/Vice President, Harmonic