SNL Kagan, a provider of financial and operational information and insight on the global media and communications sector, and CASBAA (The Cable & Satellite Broadcasting Association of Asia), an industry group dedicated to the promotion of multichannel TV across Asia Pacific, have announced a joint initiative to provide actionable information to the broadcast and advertising industry across the region.

The new alliance enables CASBAA members to access SNL Kagan’s global multichannel video market data via www.casbaa.com, with further analysis available via CASBAA’s dedicated advertising portal, ATAC, which represents the Asia TV Advertising Coalition. With 44 subscription-based channels, ATAC represents the majority of regional TV advertising expenditure in Asia Pacific. Simon Twiston Davies, CEO of CASBAA, welcomed the groundbreaking alliance. “With this initiative, CASBAA members and their clients gain immediate access to data and analysis which puts our markets into a global perspective.” And, don't forget the upcoming CASBAA 09 Exhibition—select the graphic above for more details.