
SH Shin, President and CEO of Samsung Electronics Europe, added, "As the first manufacturer to bring 3D television to the consumer market, Samsung is at the forefront of 3D innovation. By partnering with SES ASTRA, Samsung will be the first manufacturer to demonstrate live streamed 3D content through this free promotional channel, and can showcase the full capability of its innovation in 3D technology. The content we provide to ASTRA's 3D channel will help consumers to realise the true potential of the 3D television experience."
The launch of ASTRA's 3D channel will take place on May 4th at the ANGA Cable trade show in Cologne, Germany.