...a strong presence on the variety of connected consumer electronic devices being installed in consumers’ homes, given the revenue opportunity that these devices present. IMS Research, recently acquired by IHS Inc. (NYSE: IHS), forecasts that in 2017, 27 percent of OTT video transactions will be initiated via fixed connected CE within the home, accounting for 46 percent of world OTT market revenues generated that year. IMS Research has recently published a new study Business Model Evolution in OTT and On-demand Video Markets – 2012 Edition, which provides insight into different types of strategies employed by OTT service providers to extend their services into new devices. Geographic expansion of large OTT portals such as Amazon, Apple and Netflix is one of the main drivers behind the growing adoption of OTT video via connected CE, both fixed in-home devices and portable CE such as tablets and smartphones. Furthermore, platforms such as the U.K.’s YouView and HbbTV in mainland Europe are enabling broadcasters and payTV operators to extend the reach of their existing video assets. IMS Research forecasts that in 2017, broadcasters will account for 17 percent share of world OTT video market revenues, and pay-TV operators for 11 percent share.