...HEVC/H.265 encoder for the delivery of live and linear TV over mobile networks, to mobile devices. Capable of real-time encoding at resolutions up to HD, the new Ericsson SVP 5500 HEVC encoder greatly reduces bandwidth requirements for current and future services. It enables operators to deliver consistent, high quality TV experiences on mobile devices and to meet growing consumer expectations for TV Anywhere services, whether in the home or on the move. Ericsson ConsumerLab research shows that as much as 50 percent of the TV/video consumption on smartphones is today done out of the home, up 5 percent since 2011. A July 2012 report from Juniper Research suggests that the number of streamed mobile TV users on smartphones will increase to 240 million by 2014. A driver for this growth is the strong desire by consumers to access time-critical content such as live sports and news as they occur, and interact with socially.

High Efficiency Video Coding (HEVC) promises to reduce the bandwidth requirements for video delivery by over 50 per cent compared to leading H.264 / MPEG-4 AVC implementations and to revolutionize delivery of TV services to all devices. Ericsson has recognized the first applications for this next-generation compression standard are for TV service delivery over mobile networks, to mobile devices, and the launch of this industry-first encoder responds to real customer needs.

HEVC is the latest video coding standards activity, developed by the Joint Collaborative Team-Video Coding (JCT-VC), a collaborative project between the ITU-T Video Coding Experts Group (VCEG) and the ISO/IECE Moving Picture Experts Group (MPEG). It was issued as a Draft International Standard in July 2012. Final Draft International Standard (FDIS) is due January 2013, which is the start of formal ratification.